Build a Media Planner Resume Agencies Take Seriously
Media planner resume example with real flowchart and budget language, the planning tools to list, ATS keywords, and a section by section guide.
Example Media Planner summary
Media planner with five years in agency planning across retail and travel, responsible for annual budgets near ten million in working media. Builds reach and frequency curves in Nielsen Media Impact, runs the RFP and vendor scoring process, and reconciles delivery in Prisma. Known for rewriting the channel mix mid-flight when audience data moves, and for rationale documents clients can read without a translator.
Skills to list on a Media Planner resume
- Media planning
- Reach and frequency analysis
- Channel mix strategy
- Audience segmentation
- Nielsen Media Impact
- Comscore
- MRI Simmons
- Prisma
- Campaign Manager 360
- Budget flowcharts
- RFP management
- Post-campaign analysis
- Connected TV planning
- Out of home planning
- Vendor negotiation
- Excel modeling
What actually gets this resume read
- Name the channels you actually planned, because a linear TV planner and a paid social planner are screened for different jobs.
- Put the working budget you managed on every job line, since agencies size a planner by the dollars they have handled.
- List the planning systems by name: Nielsen Media Impact, Comscore, MRI Simmons, Prisma, Campaign Manager 360.
- Show one full plan cycle from brief to reconciliation so the reader knows you can close a campaign, not only open one.
- Say which client categories you planned, because retail, pharma and auto planning follow very different rules and cycles.
- Add the moment you changed a plan mid-flight and what the data told you, since that is what senior planners are hired for.