Example of Marketing CV: 6 UK Marketing CV Samples by Level
By Mustafa Tarabya, founder of CVBooster · Published · Updated
10 min read
A good example of a marketing CV opens with the channels you run and one result you can measure, then lists each role with the campaign, the budget or audience, and what changed because of it. The constraint is that every marketing CV claims creativity and strong communication, so yours has to show the work instead: the email list you grew, the cost per lead you cut, the launch you shipped on time. Prospects gives the practical starting point: "Look at job adverts to get a feel for the combination of skills and industry know-how that employers expect." Below are six complete marketing CV samples for UK jobs, checked in October 2026, tagged by level from marketing assistant to head of marketing. Written by Mustafa Tarabya, who hired for his own company, read every application himself and now writes CVBooster's guides.
Marketing is the one profession whose whole job is persuading strangers in a few seconds, and its CVs still open with "a passionate and creative marketer". It is like a chef sending a CV that says "enjoys food".
The first example is the CV most people searching for marketing CV samples need: a graduate going for a first marketing assistant job.
Entry level: graduate applying for a marketing assistant role (208 words)
EMMA HOLLOWAY Nottingham | 07700 900215 | emma.holloway@example.com | linkedin.com/in/emmaholloway
PROFILE Marketing graduate with a year of hands on social and email work: ran the Instagram and newsletter for a university society of 300 members and completed a ten week placement at a regional events company. Writes and schedules posts, builds emails in Mailchimp and reports on what worked each month. Looking for a marketing assistant role in a B2C team.
EXPERIENCE Marketing Placement | Trent Events Ltd, Nottingham | Jun 2025 to Aug 2025 - Wrote and scheduled social posts for four summer events across Instagram, Facebook and LinkedIn. - Built three email campaigns in Mailchimp for a list of around 6,000 past attendees. - Pulled weekly ticket and click figures into a one page report for the marketing manager.
Social Media and Newsletter Officer | University Film Society | Sep 2024 to May 2026 - Planned the term's content calendar and posted three times a week. - Grew the newsletter from 140 to 410 subscribers with a sign up form at screenings.
EDUCATION BA (Hons) Marketing, 2:1 | Nottingham Trent University | 2023 to 2026 Dissertation: email frequency and unsubscribe rates in small charities
SKILLS Mailchimp, Canva, Meta Business Suite, Google Analytics 4 (basic), copywriting
What a marketing manager reads first
Whoever is hiring reads the profile for three things: which channels you actually run, the size of what you run (budget, list, audience, number of campaigns), and one result with a number attached. Put all three in the first four lines. If the profile only says you are creative, results driven and a team player, the reader learns nothing about which marketing job you can do.
Channels matter because "marketing" covers very different jobs. Paid search, email, content, events, product marketing and brand are separate skill sets, and adverts usually want one or two. The National Careers Service profile for marketing executives notes a route in without a marketing degree: "You can apply directly to employers if you've got business and marketing skills." That makes channel experience, wherever it came from, the thing to lead with.
Then show results in the bullets. A result does not have to be a revenue figure. Open rate, cost per lead, sign ups, attendees, organic traffic, launch dates hit, all count, as long as they are true and you can explain how they were measured.
Five more marketing CV samples, by level
Mid level: digital marketing executive, paid search and social (201 words)
RAVI PATEL Birmingham | 07700 900348 | ravi.patel@example.com
PROFILE Digital marketing executive with three years running paid search and paid social for a home furnishings retailer, managing a monthly budget of around £40,000 across Google Ads and Meta. Cut cost per acquisition on the main sofa range by about a fifth in twelve months through tighter keyword lists and new landing pages. Google Ads certified.
EXPERIENCE Digital Marketing Executive | Hearth and Home Retail, Birmingham | Feb 2023 to present - Manage Google Ads and Meta campaigns for six product ranges with weekly budget reviews. - Rebuilt the sofa range campaigns around exact match keywords and new landing pages, reducing cost per acquisition by about a fifth. - Run A/B tests on ad copy and creative every fortnight and share results with the design team. - Report weekly spend, return on ad spend and conversions to the head of ecommerce in Looker Studio.
Marketing Assistant | Hearth and Home Retail | Sep 2021 to Jan 2023 - Scheduled organic social and helped brief the agency on seasonal sales.
EDUCATION BSc (Hons) Business and Marketing, 2:1 | Aston University | 2021
SKILLS Google Ads, Meta Ads Manager, GA4, Looker Studio, Shopify, Excel
Mid level: content marketing executive in B2B software (197 words)
SOPHIE GRANT Bristol | 07700 900471 | sophie.grant@example.com
PROFILE Content marketing executive with four years in B2B software, writing the blog, case studies and gated guides for a payroll product sold to UK accountancy firms. Took organic sign ups from the blog from around 30 to around 110 a month over eighteen months. Comfortable interviewing customers and turning product updates into plain English.
EXPERIENCE Content Marketing Executive | PayCircle Software, Bristol | Mar 2022 to present - Write two blog articles a week and one customer case study a month, from customer interview to sign off. - Planned and wrote a gated year end guide that became the top lead source for that quarter. - Work with the SEO agency on keyword briefs and update older articles every quarter. - Turn product release notes into a monthly customer newsletter for around 9,000 contacts in HubSpot.
Marketing Coordinator | Westbay Training | Aug 2020 to Feb 2022 - Coordinated webinars and wrote the follow up emails for each session.
EDUCATION BA (Hons) English Literature, 2:1 | University of Exeter | 2020 CIM Certificate in Professional Marketing | 2023
SKILLS HubSpot, WordPress, Semrush, customer interviews, editing, Google Search Console
Senior level: marketing manager, B2B manufacturing (201 words)
DAVID CLARKE Leeds | 07700 900582 | david.clarke@example.com
PROFILE Marketing manager with nine years in B2B, the last four leading a team of three for an industrial equipment manufacturer with a £600,000 annual marketing budget. Owns the trade show programme, the website and lead handover to the sales team. Introduced lead scoring in Salesforce, which gave sales a ranked list each Monday instead of a spreadsheet. CIM Chartered Marketer.
EXPERIENCE Marketing Manager | Pennine Industrial Systems, Leeds | Jan 2022 to present - Lead a team of three covering events, digital and product literature, with a £600,000 annual budget. - Run a programme of five UK and European trade shows a year, from stand design to lead follow up. - Introduced lead scoring and a weekly handover meeting with sales, agreed with the sales director. - Relaunched the website with the agency in nine months, adding product configurators for two ranges.
Marketing Executive | Calder Valves Ltd | 2017 to 2021 - Produced brochures, datasheets and the distributor newsletter for 40 overseas partners.
EDUCATION BA (Hons) Marketing Management | Leeds Beckett University | 2016 Chartered Marketer, Chartered Institute of Marketing
SKILLS Salesforce, HubSpot, event management, budget planning, agency management, team leadership
Senior level: head of marketing, consumer brand (196 words)
OLIVIA BRENNAN London | 07700 900693 | olivia.brennan@example.com
PROFILE Head of marketing with fourteen years in consumer brands, currently leading a team of eleven for a fast growing drinks company sold in UK supermarkets and online. Owns brand, performance, CRM and PR, with a budget of around £3m. Led the brand refresh and the launch into two national supermarket chains in the same year.
EXPERIENCE Head of Marketing | Kettle and Leaf Drinks, London | Apr 2021 to present - Lead a team of eleven across brand, performance marketing, CRM, social and PR, reporting to the CEO. - Led a brand refresh with an external agency, from research to new packaging on shelf in ten months. - Planned the launch marketing for two national supermarket listings, including in store sampling and retail media. - Set the annual marketing plan and budget and present results to the board each quarter.
Senior Brand Manager | Northfield Foods | 2016 to 2021 - Managed two snack brands with combined media spend of around £1.5m a year.
EDUCATION BSc (Hons) Psychology, 2:1 | University of Manchester | 2011
SKILLS Brand strategy, budget ownership, agency management, CRM, retail media, board reporting
Career changer: sales executive moving into marketing (168 words)
TOM ASHWORTH Manchester | 07700 900714 | tom.ashworth@example.com
PROFILE Field sales executive with five years selling office furniture to businesses, moving into a marketing executive role. Writes the email sequences and LinkedIn posts the sales team uses, ran the company's first customer webinar, and knows which messages make buyers reply because he hears the objections every week.
EXPERIENCE Sales Executive | Northern Office Interiors, Manchester | Jan 2021 to present - Wrote a five email follow up sequence in HubSpot that the whole sales team now uses after first meetings. - Planned and hosted the company's first customer webinar on hybrid office layouts, with around 80 attendees. - Post twice a week on LinkedIn about completed fit outs, which brought in four inbound enquiries last year. - Manage around 60 business accounts and hit target in four of five years.
EDUCATION BA (Hons) Business Management | Manchester Metropolitan University | 2020 CIM Foundation Certificate in Marketing | in progress
SKILLS HubSpot, LinkedIn, email copywriting, webinars, customer research, Canva
Marketing CV skills and keywords
Many marketing jobs come through recruitment agencies and applicant tracking systems before a hiring manager reads them. Use the advert's own words, the exact platform names and channels. Write "Google Ads" and "HubSpot", not "digital advertising tools" and "CRM software".
Prospects lists the skills employers look for, including "copywriting and design skills, with knowledge of important tools and software, including Microsoft Word, WordPress, Photoshop, and Canva." Common keywords for a marketing CV:
- Channels: email marketing, paid search, paid social, SEO, content marketing, events, PR, CRM
- Tools: Google Ads, Meta Ads Manager, GA4, HubSpot, Salesforce, Mailchimp, WordPress, Canva
- Measures: conversion rate, cost per lead, cost per acquisition, return on ad spend, open rate
- Work: campaign planning, budget management, A/B testing, agency briefing, reporting
Only list tools you have used. A marketing interview often includes a task or a question about how you would run a campaign, and a platform you cannot talk through costs more than it gains.
What to leave off a UK marketing CV
The National Careers Service is clear: "You should not include your age, your date of birth, whether you're married or your nationality." Leave off a photo too; UK employers do not expect one, and it takes space from your results.
Cut the generic adjectives. Every line that says passionate, creative or results driven can be replaced by a result. Keep it to two pages: a graduate fits on one, a head of marketing uses two with older roles cut to a line each. If you have little marketing experience yet, Prospects notes that "If you don't have a degree or other formal qualification, you can enter the profession as a marketing assistant, where you can build up your skills and experience." Put any volunteer, society or freelance marketing first, as Emma does above.
For the letter that goes with it, see the marketing manager cover letter examples, and the targeted resume examples show how to rewrite a CV for one advert. For more UK layouts across other fields, see the CV examples, and if you are applying in the US, the marketing manager resume uses American format. Need a shorter version? The one page CV guide shows how to cut any CV down to a single side of A4.
Frequently asked questions
What should a marketing CV include?
Your contact details and LinkedIn, a short profile naming your channels and one measurable result, your experience with bullets that show the campaign, its size and what changed, your education and any CIM qualification, and a skills line naming the platforms you use. Keep it to one or two pages.
How do I write a marketing CV with no experience?
Lead with any marketing you have done for free: a society's social accounts, a friend's business, a charity newsletter, a personal blog with real readers. Give numbers for each, such as followers gained or emails sent. Add your degree or course, the tools you have used, and apply for marketing assistant or coordinator roles.
Should I include a portfolio on my marketing CV?
Yes, if you have work you can show. Add a link in the header to a simple portfolio site, a PDF, or a LinkedIn featured section with campaign examples, copy samples or reports. Content, social and design roles almost always expect one. Make sure every piece is your own work or clearly marked as a team project.
How long should a marketing CV be in the UK?
Two pages at most. Graduates and assistants usually fit on one side of A4, and experienced managers use two. Older roles can be cut to a single line with the title, employer and dates. A marketer who cannot edit their own CV to two pages sends the wrong message about the job itself.
Do I need a CIM qualification on a marketing CV?
No, but list it if you have one or are studying for it. The Chartered Institute of Marketing qualifications are common in UK job adverts as desirable rather than essential. Write the exact level, such as Foundation Certificate or Diploma in Professional Marketing, and mark it in progress if you have not finished.
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