Write a Public Relations Manager Resume Editors Would Respect
A public relations manager resume built on placements, media relationships and crisis work, with a sample resume, keywords and a writing guide.
Example Public Relations Manager summary
Public relations manager with seven years across agency and in-house teams, currently owning media relations and issues response for a consumer health brand. Secures around 140 earned placements a year, maintains 90 active reporter relationships, and runs quarterly briefings for two executive spokespeople. Led communications through a voluntary recall with a holding statement published within three hours of the decision.
Skills to list on a Public Relations Manager resume
- Media relations
- Press release writing
- Crisis communications
- Issues management
- Media training
- Executive positioning
- Thought leadership
- Cision
- Muck Rack
- Media monitoring
- Share of voice analysis
- Awards and speaking submissions
- Analyst relations
- Newsroom management
What actually gets this resume read
- Name the outlets and beats you have actually placed in, because that is the first thing a communications director checks.
- Show the size and health of your media list, since relationships, not press release volume, are what you are hired for.
- Include crisis and issues work with the response time and the outcome, kept within what you are allowed to disclose.
- Describe your spokesperson preparation process, from message house to hostile question rehearsal.
- Report on share of voice, message pull-through or sentiment rather than counting impressions from a monitoring tool.
- Say whether your experience is agency side, in house, or both, as hiring managers weigh the two differently.